Understanding the cost savings of WaaS compared to traditional agency development

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In today’s digital landscape, having a robust online presence is essential for businesses of all sizes. However, creating and maintaining a professional website can be a significant investment, especially when considering traditional agency services. This is where Website as a Service (WaaS) comes into play, offering a cost-effective alternative without compromising on quality or functionality. Here’s an in-depth look at how WaaS can lead to substantial cost savings compared to traditional agency services:

1. Lower Upfront Costs

Traditional Agency Services:

  • High Initial Investment: Engaging with a traditional agency often requires a significant upfront investment to cover design, development, and testing. Depending on the complexity, this can range from thousands to tens of thousands of pounds.
  • Extended Development Timeline: Longer development times translate to higher costs, as developers and designers need more hours to complete the project.


  • Subscription-Based Model: WaaS operates on a subscription model, spreading the cost over time and reducing the initial financial burden.
  • Quicker Deployment: Streamlined processes enable faster website launch, reducing the man-hours required.

2. Reduced Maintenance and Update Costs

Traditional Agency Services:

  • Ongoing Maintenance Fees: Websites developed by traditional agencies require regular maintenance to fix bugs, update features, and ensure security. This often involves hiring developers on a retainer or paying for ad-hoc services.
  • Upgrade Expenses: As technology evolves, custom websites may need substantial overhauls to stay current, adding to the cost.


  • Included Maintenance: WaaS includes maintenance and updates as part of the subscription, ensuring your website remains up-to-date without additional costs.
  • Automatic Updates: WaaS providers automatically roll out updates, keeping your site secure and functional without the need for manual intervention.

3. Lower Hosting and Infrastructure Costs

Traditional Agency Services:

  • Separate Hosting Fees: Websites developed by traditional agencies often require separate hosting services, which can vary in cost depending on the provider and the level of service required.
  • Additional Infrastructure Costs: Custom solutions may necessitate investments in additional infrastructure, such as content delivery networks (CDNs) and advanced security measures.


  • All-Inclusive Hosting: WaaS subscriptions typically include hosting, reducing the need for a separate hosting provider and consolidating costs.
  • Optimized Infrastructure: WaaS providers manage the underlying infrastructure, optimizing it for performance and security, often at a lower cost than managing it independently.

4. Cost-Efficient Scalability

Traditional Agency Services:

  • Expensive Scaling: Scaling a website developed by a traditional agency can be costly and complex, often requiring significant changes to the architecture and additional resources.
  • Manual Adjustments: Each scaling effort may require manual intervention, increasing the time and cost involved.


  • Built-In Scalability: WaaS platforms are designed to scale effortlessly, accommodating growth without the need for extensive modifications.
  • Predictable Pricing: WaaS models often offer predictable pricing for scaling, allowing businesses to plan and budget more effectively and some providers such as b3m include unlimited content edits.

5. Access to Premium Features at a Lower Cost

Traditional Agency Services:

  • High Cost for Premium Features: Adding premium features such as AI capabilities, advanced analytics, and custom integrations can significantly increase the cost of traditional agency services.
  • Development Time: Each new feature requires development time, further driving up costs.


  • Included Premium Features: WaaS packages often include a range of premium features as part of the subscription, providing advanced functionality without the additional cost. The features which aren’t included can be added as and when.
  • Rapid Implementation: These features can be deployed fast or are ready to use, enabling businesses to enhance their websites quickly and efficiently.

By choosing WaaS over traditional agency services, businesses can achieve significant cost savings across multiple areas, from lower upfront costs and reduced maintenance expenses to more affordable scalability and access to premium features. This makes WaaS an attractive option for companies looking to establish or enhance their online presence without the financial strain typically associated with traditional web development services.

b3m are a leader in WaaS and can significantly transform your online identity whilst saving your team countless hours. Check out our subscriptions today.

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