Website | UI/ UX Design

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RidgeGear | Global Height Safety Equipment Manufacturers

Website | UI/ UX Design


We recently had the privilege of working with RidgeGear. Founded in 1998, since then they have established themselves as a leading innovator in the height safety manufacturing industry. All of their advanced products are developed and produced at their factory in Leek, Staffordshire where they are extensively tested to the highest specification.

Step 1: Understanding the Company and its Goals

Before building the website, it was important to understand the company’s vision, mission, and goals. RidgeGear’s goal is to provide high-quality safety equipment to its customers to help them reduce accidents and create a safer work environment. The company aims to expand its reach and increase sales through the website, and wants the website to reflect its commitment to safety and quality.

Step 2: Analyzing the Target Audience

The target audience for RidgeGear’s website includes safety managers, industrial workers, and anyone else who requires safety equipment for their work. These individuals are likely to be tech-savvy and interested in finding high-quality products quickly and easily. As such, the website must be user-friendly and provide easy access to the products and information that customers need.

Step 3: Defining the Website’s Structure and Navigation

To make the website user-friendly, we defined a clear and intuitive structure for the website. We began by breaking down the website into sections, including a homepage, a products page, an about us page, a contact page, and a blog.

The homepage provided a brief overview of the company’s mission and showcase its products. The products page was organized into categories by a filter system that made it easy for customers to find what they’re looking for. The about us page included information about the company’s history and values. The contact page included a form that customers can use to get in touch with RidgeGear, and the blog contained informative articles and updates about the industry and the company’s products.

Step 4: Designing the Website

Once we defined the website’s structure and navigation, we began designing the website. The website had a clean and modern design that reflects RidgeGear’s commitment to safety and quality. The colour scheme was based on the company’s logo, which features shades of yellow and grey.

The homepage features high-quality images and videos of RidgeGear’s products and a call to action that encourages customers to explore the website further. The products page features clear product descriptions, images, and prices, and allows customers to add products to their cart with ease. The about us page features a timeline of the company’s history, information about its values and more. The contact page features a simple form that customers can use to send messages to the company and the blog is easy to navigate and feature informative articles.

Step 5: Testing and Launching the Website

Before launching the website, it was important to test it thoroughly to ensure that it is user-friendly and functions as intended. We tested the website by having individuals from the business to use it and provide feedback. Once any issues were addressed, the website was launched.

Step 6: Monitoring and Updating the Website

After the website was launched, it was important to monitor its performance and make updates as needed. This includes monitoring website traffic, analysing customer feedback and updating the website’s content to reflect changes in the industry or the company’s product offerings. Regular updates will help keep the website relevant and ensure that it continues to meet the needs of RidgeGear’s customers.

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